Style Guide

A phrase that is used in reference to someone's work. The term pixel-perfect can be used to describe something as being flawless without any errors.

The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.

A pixel, or a picture element, is the smallest addressable element in a display device.

A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.

The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.

The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.

Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.

The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.