The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.
The area of negative space around and between elements in a design.
Colours that have a relation in their hue. A colour wheel can be used to help identify analogous colours. Analogous colours are typically found next to each other on the colour wheel.
A textual or graphical component in a web page.
The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.
A basic design tool that helps designers create and communicate ideas.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
The meeting point where two lines cross.
The written information that accompanies a design.
A framework that helps a company evaluate any aspect of its user experience according to five metrics, which form the acronym HEART. These metrics are: 1. Happiness 2. Engagement 3. Adoption 4. Retention 5. Task success
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.