A quick and rough sketch of what you are about to work on. Good for getting the ideas out of your head and onto the page while you're still in that creative phase.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
The width and height of a document, after having been cut down to size from a larger sheet.
A type of font designed to imitate handwriting.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.
The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.
A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
Small uppercase letters, generally about half as tall as regular uppercase letters.