Tone

The feeling or mood created by a design.

More terms you might want to know

Scale

The distance between two points of extrusion or an object. It can also be defined as the measurement of size.

Interaction Design

The design of the interaction between users and products. Interaction design is focused on creating products that enable the user to achieve their objective(s) in the best way possible.

Font Colour

Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.

Hue

A colour that appears to be pure and lacks any lightness (or tone) or saturation.

A/B Testing

A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.

Foil Stamping

The process of applying a thin layer of foil to paper coated with adhesive on one side.

UX Audit

A discipline that analyses the usability of an application by assessing its interaction design and user experience.

Copy

The written information that accompanies a design.

Flat Design

A design style first introduced by Microsoft Design Language based on minimalism and simplicity. This newer trend focuses on reducing nonsensical designs and makes the content more accessible for all users.

In this way of designing, fewer elements are used to create shapes and less emphasis on gradients and textures. This modern trend moves away from skeuomorphism. Instead, it focuses on a realistic view or illustration with buttons and icons appearing flat with no shadows.

Greyscale / Grayscale

Black, white, and all the values of shades in between.

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