The feeling or mood created by a design.
The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.
The art of drawing original characters and symbols — especially for decorative purposes.
The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.
Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
The relative lightness or darkness of a hue.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.