The way that a user navigates through a website, app, etc.
The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.
The space that an item has around it.
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A type of design technique utilised in the creation of visuals and illustrations. Blur is used to create an impression of movement or a sense of depth.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.