The way that a user navigates through a website, app, etc.
A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
The written information that accompanies a design.
A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.