The way that a user navigates through a website, app, etc.
A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.
Also known as an Ishikawa diagram, is a widely used technique in project management. The diagram provides a means of evaluating the cause-and-effect relationship between the various activities necessary for completing a project by visualising all activities in the project as bones that interconnect on an anterior and posterior spine, with causality flowing from one to another.
Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
The designation of a set of character encoding styles for glyphs that are not capital letters.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
The small decorative stroke at the end of a stroke in a letter, or a typeface.