An example of a typical user and the actions they take. Typically these are written in the form of a story.
A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
A pixel, or a picture element, is the smallest addressable element in a display device.
Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.
The measure of a device or computer system's ability to capture fine detail. A higher number of pixels can provide more details and finer images on the screen.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
When you need to break a line of text and start on a new line in a text box.
The height of a font, measured in points or pixels.