A textual or graphical component in a web page.
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.
A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.
A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
The surface quality of an element.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.