Font Type

Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.

More terms you might want to know

Printer's Proof

A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.

Pica

A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.

Letterpress

A printing press that uses movable type and punches to make impressions on paper.

Style Guide

A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.

Serial Position Effect

A phenomenon in psychology in which recalling items in a list imposes an order on the list, with the first and last items remembered best. That is, if given a list of words to remember like "dog apple tree", people will tend to recall "dog" as being at the beginning of the sentence and "tree" as being at the end of it.

Placeholder Text

Text that is used to fill in a gap in a document.

RAW Image

A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.

Character

A letter, symbol, or another alphabet unit.

Bottom Navigation

One of the most common types of navigation in UI design. It's usually a system of one or more horizontal buttons placed at the bottom of the screen, directing users to other parts of an app or website. Bottom navigation is often used as an alternative to scrolling or tabbing through links on a page.

Pixel

A pixel, or a picture element, is the smallest addressable element in a display device.

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