Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
The width and height of a document, after having been cut down to size from a larger sheet.
Also known as a suspension point, is a series of dots (…) that is used either as a substitute for some text that has been omitted from a sentence or when the author does not wish to pause in their writing.
The relative lightness or darkness of a hue.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
The height of a font, measured in points or pixels.
The art of drawing original characters and symbols — especially for decorative purposes.
A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.
A way to create and test designs. Designers use design sprints as a time-intensive method of quickly testing ideas and then pivoting into designing for user needs. A designer may then take the prototype they created on the first day of the design sprint and fix any usability issues with it, which is a quick way to get feedback on their work before continuing development.