Greyscale / Grayscale

Black, white, and all the values of shades in between.

More terms you might want to know

ID

A selector that can be applied to any HTML element. ID should be used when designing for a single instance, such as using the id="main" attribute on an <h1> tag.

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

EPS File

An Encapsulated PostScript file (.eps) is a vector graphics format. EPS files are typically used to exchange artwork between different design programs, such as Adobe Illustrator and other vector graphics applications, including CorelDRAW, Inkscape, SIAE Draw and others. EPS files can also be used to provide a file format for print.

Margin

The space that an item has around it.

Grid

A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.

Slab Serif

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

Usability Testing

A process in which subjects use a product or service under test conditions and report their experience.

GIF

A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.

Orphan

One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.

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