A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.
A sample of the target audience for which a product or service is intended.
The main text of an advertisement or editorial as opposed to headings and subheadings.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
The use of light or dark objects positioned over colourful backgrounds. Blurred backdrops allow bright colours to come through and convey a sense of frosted glass.
The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.
A measure of the ease of understanding text.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
A language used to create web pages, and it stands for Hypertext Markup Language.