The art of drawing original characters and symbols — especially for decorative purposes.
A type of typographical contrast used to convey emphasis. Italics were initially developed for the printing press and are now widely used in print, web design, public signs and labelling systems.
The measure of how easily light passes through a material. It is a quantitative characteristic that can be represented as a number within the range of [0, 1], and in some cases [0%,100%], with lower numbers indicating higher transparency.
A photograph that is purchased and licensed for exclusive use by an individual or business.
The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.
The part of a letter, usually a vertical line, that rise above the x-height.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.
When you need to break a line of text and start on a new line in a text box.