The art of drawing original characters and symbols — especially for decorative purposes.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
A process in which subjects use a product or service under test conditions and report their experience.
A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.
A triad is a group of three colours that are equally spaced on the colour wheel.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
A textual or graphical component in a web page.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.