Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
A selector that can be applied to any HTML element. ID should be used when designing for a single instance, such as using the id="main" attribute on an <h1> tag.
A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.
A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
A brief snippet taken from the text of an article.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.