Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
The area of negative space around and between elements in a design.
A sample of the target audience for which a product or service is intended.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
The main text of an advertisement or editorial as opposed to headings and subheadings.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
The degree of difference between the two sides of an object or system.
A pixel, or a picture element, is the smallest addressable element in a display device.
Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A PNG (Portable Network Graphics) file is a bitmap image format that has been designed to store images with an alpha channel. This format is primarily used for transparency so that it can be placed over other graphics in many design applications.