A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A design or decoration impressed into the surface of a material.
The height of a font, measured in points or pixels.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
JPEG stands for Joint Photographic Expert Group, an international standards body that sets standards for creating and handling compressed digital images. The JPEG file format was designed to balance good visual quality and small file size, typically through lossy compression. The JPEG file format is widely used as a means of compressing digital images, particularly those produced by digital cameras.
The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
A well-known cognitive psychologist's principle that says that the time it takes to make a decision varies logarithmically according to the number of choices. As more options are presented, more decision time is required due to the mental work of comparing and contrasting each potential option.
A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.