The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).
A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.
Colours that directly across the colour wheel, like blue and orange. When you put these colours next to each other, they make a great contrast together. Complementary colours are often found in nature.
The part of a letter, usually a vertical line, that rise above the x-height.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A key performance indicator is a variable that measures how well an entity is performing. It's a figure that designates an individual or item's performance level. A particular company may use metrics such as sales, revenue, production, and market share to gauge the success of their firm.
The designation of a set of character encoding styles for glyphs that are not capital letters.
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
A prominent design feature of web applications. Links can be used to navigate websites, provide shortcuts to content, or change views within a web application. These links allow for ease of access and save time when users need to find information or use services from other domain names.
A style of typeface that uses a width-to-height ratio of 1:1.