The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
Also known as the divine proportion, is a number, or a ratio, sometimes approximated by phi and widely considered aesthetically pleasing. The golden ratio has been featured in nature and art in many ways, including hexagonal honeycombs, the human body, and mathematics. More frequently, it is used in design and digital art to represent a path (or steps) one can take to achieve a particular look or result. In art, an artist may produce something (a painting or drawing, for example) using the golden ratio as a basis for its composition.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.
The area of negative space around and between elements in a design.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A measure of the height of a set of text on an element.
The degree of difference between the two sides of an object or system.