The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
A basic design tool that helps designers create and communicate ideas.
A language used to create web pages, and it stands for Hypertext Markup Language.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A style of architecture and design that was popular in the 1960s and 1970s. Brutalist buildings are typically characterised by durability, simplicity, and an emphasis on form following function. Brutalism is not a single style but an umbrella term for architecture with a stark and futuristic look.
The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.
The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.