A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
A set of symbols or "characters" including letters, numbers and various other symbols.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
The designation of a set of character encoding styles for glyphs that are not capital letters.
A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.
A decoration technique used primarily on paper, metal, and some plastics in which ink or another printing medium is pressed into the material's surface to create a three-dimensional effect.
The Pantone Matching System is a colour-matching system for printing inks. It is a proprietary colour-matching system that was developed so that when an artist picks PMS colour or swatch, they can be confident in knowing what colours would be produced no matter the application.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
An iconic design that is made up of two or three letters.