A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
A textual or graphical component in a web page.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
The written information that accompanies a design.
A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.
The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.
A graphical representation of a scenario, usually created and presented in sequence.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.