A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
A data visualisation tool that can be used to explore and group people's thoughts or reactions to a set of concepts. Affinity diagrams are often used in user research and design thinking as an experimental technique for generating new ideas or solutions.
The emergent patterns in these visual representations can help identify which aspects your audience will respond well to, thus enabling decisions on the information architecture and next steps in the process.
It is important to note that affinity diagrams were initially developed for qualitative research but have since been adapted for quantitative research (though they are not typically used with statistical data).
A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
A system used to describe and identify typefaces by their basic visual characteristics.
The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
A type of font that comes pre-installed in an operating system.
The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.