A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
A term that means the smallest amount of work that can be done to move a project forward.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
A portion of an image where the remainder is discarded.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.