Tracking

The adjustment of all characters in a line by moving them closer together or farther apart.

More terms you might want to know

Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

Type Size

The height of a font, measured in points or pixels.

Responsive Design

The process of developing a product or design system that can be altered to fit different device and interaction contexts.

Calligraphy

The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.

Flat Design

A design style first introduced by Microsoft Design Language based on minimalism and simplicity. This newer trend focuses on reducing nonsensical designs and makes the content more accessible for all users.

In this way of designing, fewer elements are used to create shapes and less emphasis on gradients and textures. This modern trend moves away from skeuomorphism. Instead, it focuses on a realistic view or illustration with buttons and icons appearing flat with no shadows.

Aspect Ratio

The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.

RAW Image

A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

Font Case

The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.

Wireframe

A low-fidelity representation of a user interface design.

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