The adjustment of all characters in a line by moving them closer together or farther apart.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
Text that is used to fill in a gap in a document.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
A non-functional first draft of a design.
A system used to describe and identify typefaces by their basic visual characteristics.
A type of font that comes pre-installed in an operating system.
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.
A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.