Triadic Colours

A triad is a group of three colours that are equally spaced on the colour wheel.

More terms you might want to know

User Journey Map

A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.

Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

Minimum Viable Product (MVP)

A term that means the smallest amount of work that can be done to move a project forward.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

Pagination

A technique used to sequentially present items in a list or other data set that are too long to display at one time.

PSD File

A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.

CSS

CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.

PPI

PPI stands for Point Per Inch. PPI is the number of dots per inch in a printer's resolution or the number of pixels per inch in a monitor's screen resolution. The more PPI, the higher your image quality will be as it becomes sharper and clearer. The lower your PPI, the lower your image quality will be, and the more likely you'll see individual pixels in an image.

Vector Graphics

Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.

Palette

A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.

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