A triad is a group of three colours that are equally spaced on the colour wheel.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.
A name, symbol or other distinctive feature that distinguishes one business's product from another's, often associated with a logo, design, slogan and other items.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
In typography, a bowl is a curved shape used to control the area of white space.
A type of design technique utilised in the creation of visuals and illustrations. Blur is used to create an impression of movement or a sense of depth.
A printing term that describes how close an object is to the edge of a printed page. Bleeds are often used in graphic design for books, magazines, posters and other printed materials with photographs or illustrations.
A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.
The feeling or mood created by a design.