A triad is a group of three colours that are equally spaced on the colour wheel.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.
A PNG (Portable Network Graphics) file is a bitmap image format that has been designed to store images with an alpha channel. This format is primarily used for transparency so that it can be placed over other graphics in many design applications.
The way characters are capitalised within a word or phrase. Common font cases are uppercase, lowercase, capitalised (or title case) and sentence case.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
In typography, a bowl is a curved shape used to control the area of white space.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.