Trim Size

The width and height of a document, after having been cut down to size from a larger sheet.

More terms you might want to know

Stem

The part of a letter, usually a vertical line, that rise above the x-height.

Symmetry

The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.

Lorem Ipsum

A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".

GIF

A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.

Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

Responsive Design

The process of developing a product or design system that can be altered to fit different device and interaction contexts.

Fitts' Law

A prediction model used in human-computer interaction. It states that the time required to move to a target area rapidly increases as the distance to the target increases. The law was proposed by Paul Fitts, an American psychologist, in 1954 as a mathematical model of movement with limited cognitive capacity.

Fitts hypothesized that one would quickly select its first apparent target when reaching for an object before considering alternatives — a phenomenon called "target fixation." This tendency would increase progressively with increased distance between the subject and object until it eventually became exponential (i.e., too far away).

Landing Page

A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.

Foil Stamping

The process of applying a thin layer of foil to paper coated with adhesive on one side.

Vector

A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.

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