A system used to describe and identify typefaces by their basic visual characteristics.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
The area of negative space around and between elements in a design.
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.
Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.
The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.
The degree of difference between the two sides of an object or system.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
The attributes of a typeface. Type properties include weight, width, colour and x-height.