Wordmark

Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.

A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.

The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.

A field of study that aims to understand the user experience of a product or service. Conducting UX research includes interviewing, observing, and surveying users. Understanding the user experience is important because it helps designers understand how to design a better product that will be more appealing and usable for people.

A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.

A psychological principle which predicts that when multiple homogeneous stimuli are presented, the stimulus which differs from the rest is most likely to be remembered. In other words, people tend to remember items in isolation more than those of a similar nature or objects in clusters. This phenomenon has been applied in designing websites and software with various levels of success.

A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.

Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.

The distance between two points of extrusion or an object. It can also be defined as the measurement of size.

Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.

A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.