A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
The art of drawing original characters and symbols — especially for decorative purposes.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
The part of a letter, usually a vertical line, that rise above the x-height.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
The setting on a camera's lens which controls how much light comes into the camera. Aperture settings can usually be set to F-stop values ranging from F1.4-F22. The higher the aperture value, the smaller the opening is, and vice versa, which affects the depth of field in photos and how much light reaches and illuminates a subject or scene in a photo.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
JPEG stands for Joint Photographic Expert Group, an international standards body that sets standards for creating and handling compressed digital images. The JPEG file format was designed to balance good visual quality and small file size, typically through lossy compression. The JPEG file format is widely used as a means of compressing digital images, particularly those produced by digital cameras.
A series of slides that are positioned one after the other. As you scroll through the images, the next image in the sequence is automatically loaded. Once you scroll to the end of the carousel, it cycles back around like a horse on a circular track.
A type of font designed to imitate handwriting.