A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
A low-fidelity representation of a user interface design.
A way of researching users and understanding their behaviour in the context of the product, helping designers in understanding users' needs and expectations and what motivates them to act.
Designers can use this type of research to understand better their users and what kinds of experiences they are looking for. And this will allow the designers better empathize with their users, making them a part of the learning cycle.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
A set of symbols or "characters" including letters, numbers and various other symbols.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.
The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.