A printing term that describes how close an object is to the edge of a printed page. Bleeds are often used in graphic design for books, magazines, posters and other printed materials with photographs or illustrations.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A selector that can be applied to any HTML element. Classes should be used when designing for multiple instances. For example, if you want all <h1> tags in the website to look blue, then you could use the class="blue-text" attribute.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
The height of a font, measured in points or pixels.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.