An element that prompts viewers to take a desired course of action. This type of marketing technique is used by businesses and marketers to increase page visits or sales in a certain period.
The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.
A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".
CSS or Cascading Style Sheets are a language for describing the look and formatting of HTML elements in a webpage.
The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
A design or decoration impressed into the surface of a material.
All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
The process of adjusting the spacing between individual letters to improve or avoid particular visual distortions.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.