The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).
A design or decoration impressed into the surface of a material.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
Small uppercase letters, generally about half as tall as regular uppercase letters.
The setting on a camera's lens which controls how much light comes into the camera. Aperture settings can usually be set to F-stop values ranging from F1.4-F22. The higher the aperture value, the smaller the opening is, and vice versa, which affects the depth of field in photos and how much light reaches and illuminates a subject or scene in a photo.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.