Cap Height

The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.

More terms you might want to know

Web Page Elements

A textual or graphical component in a web page.

Minimum Viable Product (MVP)

A term that means the smallest amount of work that can be done to move a project forward.

Full-stack Developer

A software developer who designs, develops, maintains and supports the entire end-to-end product. These developers are capable of developing and implementing modern solutions to any industry problem. They typically work with different technologies such as mobile application development, web application development, back-end software development and front-end software development.

Pictorial Mark

A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.

Fitts' Law

A prediction model used in human-computer interaction. It states that the time required to move to a target area rapidly increases as the distance to the target increases. The law was proposed by Paul Fitts, an American psychologist, in 1954 as a mathematical model of movement with limited cognitive capacity.

Fitts hypothesized that one would quickly select its first apparent target when reaching for an object before considering alternatives — a phenomenon called "target fixation." This tendency would increase progressively with increased distance between the subject and object until it eventually became exponential (i.e., too far away).

Rule of Thirds

A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.

User Flow

The way that a user navigates through a website, app, etc.

Tittle

The typographic term for the dot above the letters 'i' and 'j'.

User Scenario

An example of a typical user and the actions they take. Typically these are written in the form of a story.

Margin

The space that an item has around it.

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