A set of symbols or "characters" including letters, numbers and various other symbols.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.
A type of design that features the strokes running predominantly from the upper left to the lower right.
It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.
A type of design technique utilised in the creation of visuals and illustrations. Blur is used to create an impression of movement or a sense of depth.
The way that a user navigates through a website, app, etc.
A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.