A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
A quick and rough sketch of what you are about to work on. Good for getting the ideas out of your head and onto the page while you're still in that creative phase.
Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
A style of architecture and design that was popular in the 1960s and 1970s. Brutalist buildings are typically characterised by durability, simplicity, and an emphasis on form following function. Brutalism is not a single style but an umbrella term for architecture with a stark and futuristic look.
A graphic element that has a definite length and direction. Examples of vectors would be straight lines, edges, or curves.
A system used to describe and identify typefaces by their basic visual characteristics.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.