The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A type of font that comes pre-installed in an operating system.
A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
The process of developing a product or design system that can be altered to fit different device and interaction contexts.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
A software developer who designs, develops, maintains and supports the entire end-to-end product. These developers are capable of developing and implementing modern solutions to any industry problem. They typically work with different technologies such as mobile application development, web application development, back-end software development and front-end software development.
In handwriting and calligraphy, ball terminals are the end of a stroke that resembles a ball. They are also used in some typefaces like cursive or old-style typefaces.
A term that means the smallest amount of work that can be done to move a project forward.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.