The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
The surface quality of an element.
A basic design tool that helps designers create and communicate ideas.
A photograph that is purchased and licensed for exclusive use by an individual or business.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
The adjustment of all characters in a line by moving them closer together or farther apart.
A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.
A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).