The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.
A design process that can help guide the path of any product or application from discovery to launch stages. A UX roadmap can also be used in marketing to analyse how products are perceived by customers and then determine future options for growth.
The perception that people have of a business and its reliability, authenticity, and attractiveness. It's also the set of impressions an individual has when they think about a brand.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
A way of expressing colours on digital media. To specify a hex code, you need to consider the three primary colours: red, green and blue. The hex code is always six characters long and looks like this: #RRGGBB and their values range from 00 to FF.
In typography, a bowl is a curved shape used to control the area of white space.
A low-fidelity representation of a user interface design.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.