Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
A portion of an image where the remainder is discarded.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
The designation of a set of character encoding styles for glyphs that are not capital letters.
A measure of the ease of understanding text.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
A system used to describe and identify typefaces by their basic visual characteristics.
A process that involves assigning people to work on different parts of the design and making sure that they focus on one area at a time. This method is an excellent way to release products more quickly and with higher quality.
The most common types of agile methods are Scrum, Kanban, XP and Agile Modeling. It can often be difficult for companies to make the switch because it requires significant changes in how product development occurs.
A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.
The main text of an advertisement or editorial as opposed to headings and subheadings.