A portion of an image where the remainder is discarded.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
A well-known UI element in computer applications. It's an expandable menu of context-specific commands typically launched from the application's main menu.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
Small uppercase letters, generally about half as tall as regular uppercase letters.
A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.
Black, white, and all the values of shades in between.
A brief snippet taken from the text of an article.
A theory in psychology that discusses the general idea that the whole is greater than the sum of its parts. It's based on a human need to search for stability and meaning, which leads to organic movements towards wholeness. Gestalt Theory assumes there are inherent flaws in how we perceive forms and patterns, and it holds that this innate tendency transforms into an active process of looking for order in reality.
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.