A portion of an image where the remainder is discarded.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A phenomenon in psychology in which recalling items in a list imposes an order on the list, with the first and last items remembered best. That is, if given a list of words to remember like "dog apple tree", people will tend to recall "dog" as being at the beginning of the sentence and "tree" as being at the end of it.
When you need to break a line of text and start on a new line in a text box.
The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.
A triad is a group of three colours that are equally spaced on the colour wheel.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.
In handwriting and calligraphy, ball terminals are the end of a stroke that resembles a ball. They are also used in some typefaces like cursive or old-style typefaces.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).