A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
The degree of difference between the two sides of an object or system.
The typographic term for the dot above the letters 'i' and 'j'.
A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.
A non-functional first draft of a design.
A process in which subjects use a product or service under test conditions and report their experience.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
A sample of the target audience for which a product or service is intended.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.