The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
How well or poorly something can be read.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
A small picture or design that represents an idea, function, or some other type of visual concept. For example, in computer graphics and web development, an icon is a pictorial representation of a program or file type.
The surface quality of an element.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.
The attributes of a typeface. Type properties include weight, width, colour and x-height.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
Typically used on the internet or web pages to provide easily accessible navigation for users. Typically, the breadcrumb navigation appears along the top of a webpage or at other locations on a webpage so that users can know where they are on a site quickly and efficiently.
A term that means the smallest amount of work that can be done to move a project forward.