Asymmetry

The degree of difference between the two sides of an object or system.

More terms you might want to know

Printer's Proof

A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.

Margin

The space that an item has around it.

User Scenario

An example of a typical user and the actions they take. Typically these are written in the form of a story.

Infinite Scroll

Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.

Wireframe

A low-fidelity representation of a user interface design.

Wordmark

A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.

Prototype

Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.

Balance

The principle of both sides of an object having a sense of symmetry. It ensures that the weight and visual mass are distributed evenly on both sides of a surface. Balance is more important than symmetry because people don't often notice when something is asymmetrical, but they will always see if something is unbalanced.

DPI

The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.

Responsive Design

The process of developing a product or design system that can be altered to fit different device and interaction contexts.

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