The main text of an advertisement or editorial as opposed to headings and subheadings.
A Shortcut is a computer function that performs a set of commands to save time. A Quick Key is a keyboard shortcut used to trigger an action.
The design of the interaction between users and products. Interaction design is focused on creating products that enable the user to achieve their objective(s) in the best way possible.
A design or decoration impressed into the surface of a material.
The art and science of arranging information so that it's intuitive to find, easy to navigate, presents a cohesive design, meets accessibility guidelines, looks attractive on any device or screen size and ultimately drives behaviour change.
Designers and developers use font styles to denote differences in meaning between two or more words, phrases, sentences, paragraphs, or blocks of text. Typical font styles in CSS and web development are normal, italic, oblique and inherit.
The designation of a set of character encoding styles for glyphs that are not capital letters.
An example of a typical user and the actions they take. Typically these are written in the form of a story.
The use of design features that are shaped to resemble a familiar object or thing in order to facilitate user interaction.
Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.
A system used to describe and identify typefaces by their basic visual characteristics.