The main text of an advertisement or editorial as opposed to headings and subheadings.
The typographic presentation of a company's name in a stylized form.
The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).
The written information that accompanies a design.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.
The adjustment of all characters in a line by moving them closer together or farther apart.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
The measure of a device or computer system's ability to capture fine detail. A higher number of pixels can provide more details and finer images on the screen.