Body Copy

The main text of an advertisement or editorial as opposed to headings and subheadings.

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Crop Marks

Also called trim marks, are markings on artwork that tells the printer where to cut the page.

Sketching

A basic design tool that helps designers create and communicate ideas.

Cap Height

The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.

Widow

The last line of a paragraph following the rest, or a single line in a paragraph that is out of place with the rest.

Monochrome

Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.

Asymmetry

The degree of difference between the two sides of an object or system.

Left-aligned

Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.

Bleed

A printing term that describes how close an object is to the edge of a printed page. Bleeds are often used in graphic design for books, magazines, posters and other printed materials with photographs or illustrations.

Vector Graphics

Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.

Typesetting

The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).

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