The main text of an advertisement or editorial as opposed to headings and subheadings.
The primary graphic that appears at the top of a webpage, designed to grab people's attention.
Text that is used to fill in a gap in a document.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.
An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.
The typographic presentation of a company's name in a stylized form.
A type of font designed to imitate handwriting.
An imaginary line on which most letters "sit". As such, it equals the height of an em square. The expected result of a baseline is to reference the height with which text is aligned. The alignment ranges from ascenders, which are the upper strokes in b, d, and h, down to descenders like j or y.
A mark or symbol used to represent an institution, organisation, person, or group, and it is usually displayed on flags and seals.
Also called trim marks, are markings on artwork that tells the printer where to cut the page.
A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.