A UX design technique to explore and map out a service, product, or system through physical navigation, often completed at the start of a design process to provide designers with an understanding of how users will navigate the system. In addition, body-storming can be used in development to test functionality or measure ease of use.
The adjustment of all characters in a line by moving them closer together or farther apart.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
How well or poorly something can be read.
A greater typographic weight than the standard typeface, often used to highlight text that the writer wants to emphasise or denote sections, headlines or quotes in printed material.
Bold type is a little heavier than the average type because of its higher contrast, making it more readable. The opposite of bold type is light type, also known as regular or book.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
The main text of an advertisement or editorial as opposed to headings and subheadings.
The relative lightness or darkness of a hue.
The meeting point where two lines cross.
Also known as visual hierarchy, hierarchy is the ordering of priorities in a design. This may include different visual elements, such as contrast, colour, font size and placement on a page. The graphic designer's job is to create an understandable document using organisational systems that the reader easily understands.