In typography, a bowl is a curved shape used to control the area of white space.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
In handwriting and calligraphy, ball terminals are the end of a stroke that resembles a ball. They are also used in some typefaces like cursive or old-style typefaces.
A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
The adjustment of all characters in a line by moving them closer together or farther apart.
An Adobe Illustrator vector format file. Files with the extension .ai are often used for artwork and illustrations as users can resize them without distortion. It is composed of several layers with objects and text on each layer. Users can import Illustrator files into many other programs like InDesign, Acrobat, Photoshop etc. If you design or print your t-shirts, you can create your designs in Illustrator and apply them to your t-shirt using a heat press.
A graphical representation of a scenario, usually created and presented in sequence.