Bowl

In typography, a bowl is a curved shape used to control the area of white space.

More terms you might want to know

Die Cut

A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.

Character

A letter, symbol, or another alphabet unit.

Composition

An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.

Lettermark

A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.

Material Design

A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.

Hero Image

The primary graphic that appears at the top of a webpage, designed to grab people's attention.

RAW Image

A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.

UX Audit

A discipline that analyses the usability of an application by assessing its interaction design and user experience.

Symmetry

The arrangement of different elements in relation to each other so that they appear to be mirrored. Symmetrical designs can be found throughout art and architecture, as well as in nature.

Sketching

A basic design tool that helps designers create and communicate ideas.

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