Bowl

In typography, a bowl is a curved shape used to control the area of white space.

More terms you might want to know

Hand-lettering

The art of drawing original characters and symbols — especially for decorative purposes.

Font Style

Designers and developers use font styles to denote differences in meaning between two or more words, phrases, sentences, paragraphs, or blocks of text. Typical font styles in CSS and web development are normal, italic, oblique and inherit.

Hue

A colour that appears to be pure and lacks any lightness (or tone) or saturation.

KPI

A key performance indicator is a variable that measures how well an entity is performing. It's a figure that designates an individual or item's performance level. A particular company may use metrics such as sales, revenue, production, and market share to gauge the success of their firm.

Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

Type Classification

A system used to describe and identify typefaces by their basic visual characteristics.

Lorem Ipsum

A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".

Minimum Viable Product (MVP)

A term that means the smallest amount of work that can be done to move a project forward.

Grid

A system of columns and rows designers use to create layouts. It's used in graphic design and web development to align elements for easy use on the page. Grids are a key part of design because they help you create balance, rhythm, proportion and hierarchy in your layout.

Type Properties

The attributes of a typeface. Type properties include weight, width, colour and x-height.

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