A set of symbols or "characters" including letters, numbers and various other symbols.
The width and height of a document, after having been cut down to size from a larger sheet.
The main text of an advertisement or editorial as opposed to headings and subheadings.
The relative lightness or darkness of a hue.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
All available space (line-height) between two consecutive lines of text; this measurement should be adjusted for either ascenders or descenders. In hand typesetting, leading referred to thin strips of lead inserted by hand between lines of type in the composing stick to increase vertical distance.
A basic design tool that helps designers create and communicate ideas.
A textual or graphical component in a web page.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.