A set of symbols or "characters" including letters, numbers and various other symbols.
The width and height of a document, after having been cut down to size from a larger sheet.
The main text of an advertisement or editorial as opposed to headings and subheadings.
A language used to create web pages, and it stands for Hypertext Markup Language.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.
The distance between the baseline and the mean line of lowercase letters in a typeface. Nearby descenders (such as j) and ascenders (such as q) usually extend slightly below or above this height.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
A Tagged Image File Format is a file format for storing images losslessly.
A field of study that aims to understand the user experience of a product or service. Conducting UX research includes interviewing, observing, and surveying users. Understanding the user experience is important because it helps designers understand how to design a better product that will be more appealing and usable for people.
A style of architecture and design that was popular in the 1960s and 1970s. Brutalist buildings are typically characterised by durability, simplicity, and an emphasis on form following function. Brutalism is not a single style but an umbrella term for architecture with a stark and futuristic look.