A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.
The ratio of a rectangle's width to its height. It is measured by dividing the shorter side length, here "w" or width, by the longer side length, "h" or height. The aspect ratio may be given as either a fraction or as a decimal.
The relative lightness or darkness of a hue.
The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.
The space that an item has around it.
A PNG (Portable Network Graphics) file is a bitmap image format that has been designed to store images with an alpha channel. This format is primarily used for transparency so that it can be placed over other graphics in many design applications.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.
A style of typeface that uses a width-to-height ratio of 1:1.
A usability assessment method that is used to evaluate a design against established usability principles or heuristics. It is based on the idea that designers can use their experience to find areas of poor design without extensive user testing.