A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.
A sample of the target audience for which a product or service is intended.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
An iconic design that is made up of two or three letters.
Generally used when a page has so much content that it would be impossibly long to load the entire page at once. Infinite scroll consists of an auto-generated list of items that constantly loads new items as they load off the bottom of the screen.
A type of user interface design carefully crafted to trick people into doing things they might not want to do.
The art of decorative writing practised by many different people in many different cultures. Calligraphy is sometimes used to add a personal touch to wedding invitations, special event invitations, and other projects.
The area of negative space around and between elements in a design.
A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
The number of visits that result in a purchase or some other goal. It can measure any conversion event, such as download, registration, purchase, etc.