Colours that directly across the colour wheel, like blue and orange. When you put these colours next to each other, they make a great contrast together. Complementary colours are often found in nature.
Small uppercase letters, generally about half as tall as regular uppercase letters.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
An iconic design that is made up of two or three letters.
When you need to break a line of text and start on a new line in a text box.
JPEG stands for Joint Photographic Expert Group, an international standards body that sets standards for creating and handling compressed digital images. The JPEG file format was designed to balance good visual quality and small file size, typically through lossy compression. The JPEG file format is widely used as a means of compressing digital images, particularly those produced by digital cameras.
The art of drawing original characters and symbols — especially for decorative purposes.
A set of symbols or "characters" including letters, numbers and various other symbols.
A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.
The relative lightness or darkness of a hue.
A sample of the target audience for which a product or service is intended.