Also called trim marks, are markings on artwork that tells the printer where to cut the page.
An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
A printing press that uses movable type and punches to make impressions on paper.
Also known as caps, a type property that specifies that all letters in a body of text are capitalised.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
The adjustment of all characters in a line by moving them closer together or farther apart.
A set of symbols or "characters" including letters, numbers and various other symbols.
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.
An Adobe Illustrator vector format file. Files with the extension .ai are often used for artwork and illustrations as users can resize them without distortion. It is composed of several layers with objects and text on each layer. Users can import Illustrator files into many other programs like InDesign, Acrobat, Photoshop etc. If you design or print your t-shirts, you can create your designs in Illustrator and apply them to your t-shirt using a heat press.