The sum of all experiences an individual has with a company or its delivery channels during their journey. From handling and registering a complaint to ordering new products, these interactions are monitored and analyzed at every touchpoint by frontline employees, developers, designers, and product managers for improvement opportunities.
The part of lowercase letters that goes above the baseline when used in running text. As such, ascenders are considered less condensed than those used for numerals and other capital letters. Some examples of ascenders include b, d, h, k, and l. The opposite of an ascender is a descender.
Red, green, and blue. These colours can be used to form a wide variety of colours in different devices such as computer monitors and televisions.
The adjustment of all characters in a line by moving them closer together or farther apart.
The setting on a camera's lens which controls how much light comes into the camera. Aperture settings can usually be set to F-stop values ranging from F1.4-F22. The higher the aperture value, the smaller the opening is, and vice versa, which affects the depth of field in photos and how much light reaches and illuminates a subject or scene in a photo.
The way that a user navigates through a website, app, etc.
Black, white, and all the values of shades in between.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
Text that flows from right to left and is the default reading direction of a page with its content aligned on the right margin.
A sample of the target audience for which a product or service is intended.
The written information that accompanies a design.