A design or decoration impressed into the surface of a material.
A rule of thumb used in photography to create more visually appealing images which states that an image should be composed so that the subject or focus of the image occupies one-third of the picture space, with two equal vertical lines dividing their composition into two.
A system used to describe and identify typefaces by their basic visual characteristics.
The thickness or thinness of a typeface. Common font weights are light, regular/normal, semi-bold, bold and extra bold.
The use of repeating elements and motifs for decorative purposes. In design, repetition occurs in many ways. It can be achieved by using a shape or design element in a pattern, and it can also be achieved through the use of multiple shapes or motifs that have similarities
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
The degree of difference between the two sides of an object or system.
The typographic term for the dot above the letters 'i' and 'j'.
Usually the first functional form of a new product, created to test a concept or prove out some aspects of design.
Colours that directly across the colour wheel, like blue and orange. When you put these colours next to each other, they make a great contrast together. Complementary colours are often found in nature.
Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.