The print resolution of a printer. It's a measure of how many dots per inch can be printed on paper. Higher DPI means more detail and smoother transitions between colours.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
The relative lightness or darkness of a hue.
A type of font designed to imitate handwriting.
A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.
A type of design that features the strokes running predominantly from the upper left to the lower right.
It can also be used in reference to a type of lettering, typically for advertisements, to be read in either direction. It is also used to help the reader navigate through and around the advertisement.
The process of applying a thin layer of foil to paper coated with adhesive on one side.
An abstract mark is a type of logo where instead of being a recognizable object from everyday life, it is an abstract geometric form representing a business or brand. Famous examples include the BP starburst logo, and the Pepsi divided circle.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.