A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
A theory in psychology that discusses the general idea that the whole is greater than the sum of its parts. It's based on a human need to search for stability and meaning, which leads to organic movements towards wholeness. Gestalt Theory assumes there are inherent flaws in how we perceive forms and patterns, and it holds that this innate tendency transforms into an active process of looking for order in reality.
A Tagged Image File Format is a file format for storing images losslessly.
A layout where all the content, mostly text, is aligned to the centre. The overall purpose of a Centre Alignment is to make it easier for users to read and scroll through content.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.
A print that the printer receives to monitor the progress of production. Proofing is a matter of looking at the print to ensure that it has been printed correctly and that the colours are rendered accurately.
An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.
A letter, symbol, or another alphabet unit.