A tool that allows user experience designers, or people who design products and websites with consumers in mind, to track where users look on the screen. Eye-tracking can measure users’ attention and the duration of time they spend on different areas of a website. With this information, websites can create user experience solutions such as buttons with varying colours designed to catch the eye.
A philosophy that companies should take a user-centred approach to design, making sure they focus on the customer's needs and not on their company's needs. UX designers need to figure out what users want before building something and not after. They must also ask themselves if including "features" will provide any value to the product or service.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
A basic design tool that helps designers create and communicate ideas.
The written information that accompanies a design.
A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.
A key performance indicator is a variable that measures how well an entity is performing. It's a figure that designates an individual or item's performance level. A particular company may use metrics such as sales, revenue, production, and market share to gauge the success of their firm.
Typefaces that are used across large bodies of text like headlines. Text typefaces are generally more varied than body-text typefaces.
A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.
The small decorative stroke at the end of a stroke in a letter, or a typeface.
A psychological phenomenon that states that people tend to remember unfinished or interrupted tasks better than completed tasks.