A tool that allows user experience designers, or people who design products and websites with consumers in mind, to track where users look on the screen. Eye-tracking can measure users’ attention and the duration of time they spend on different areas of a website. With this information, websites can create user experience solutions such as buttons with varying colours designed to catch the eye.
Colours on the same side of the colour wheel as red, such as pink, orange and yellow.
A well-known cognitive psychologist's principle that says that the time it takes to make a decision varies logarithmically according to the number of choices. As more options are presented, more decision time is required due to the mental work of comparing and contrasting each potential option.
An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).
How well or poorly something can be read.
A discipline that analyses the usability of an application by assessing its interaction design and user experience.
A type of font that comes pre-installed in an operating system.
The act of gathering qualitative data about a person's thoughts and feelings related to a product.
A printing press that uses movable type and punches to make impressions on paper.
A type of understanding that is achieved by taking the perspective of another individual. Different people's perspectives often have different needs and values, so empathy can help you understand those differences.
The attributes of a typeface. Type properties include weight, width, colour and x-height.