A tool that allows user experience designers, or people who design products and websites with consumers in mind, to track where users look on the screen. Eye-tracking can measure users’ attention and the duration of time they spend on different areas of a website. With this information, websites can create user experience solutions such as buttons with varying colours designed to catch the eye.
The way that a user navigates through a website, app, etc.
The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
The end (straight or curved) of any stroke that doesn’t include a serif. Some typefaces feature ball terminals on letters such as the ‘f’, ‘a’, and ‘c’.
A language used to create web pages, and it stands for Hypertext Markup Language.
The placement or otherwise of a thing in relation to other things. In design, proximity may be considered as the distance between two items in space or their relative location to each other.
The typographic presentation of a company's name in a stylized form.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
A unit for defining the size of a font. It's not a distance; this unit's measurement is only relative to the typeface's design.
The intensity of a color relative to its own brightness. Colours are said to be saturated when they have a strong hue and high intensity.