Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.
A way of developing new products or services using a process of repeated and regular refinement, in which prototypes are made, evaluated, revised, and re-evaluated until the desired result is achieved. High profile companies have successfully implemented iterative design to create effective and innovative products.
Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
The path of any movement, mark, shape, or other feature of a design. It can be the border of an element or even the tight edge of a text box, etc.
The process of adding game-like qualities to an experience like a website or application. To ensure that these activities are engaging enough for the users, it often includes gradual rewards such as levels and badges systems, which can further encourage engagement with the app.
One or more words (typically at the end of a paragraph) that are separated from the rest of the text. Orphans are generally thought of as bad design, but it’s a matter of taste.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
The height of a font, measured in points or pixels.
Text that flows from left to right and is the default reading direction of a page with its content aligned on the left margin.
A graphical representation of the user on a device, used to represent various users in different contexts. It can be a photo, image or drawing.