Font Type

Most typefaces are classified into one of five basic classifications: serif, sans serif, script, monospaced, and display.

More terms you might want to know

Body-storming

A UX design technique to explore and map out a service, product, or system through physical navigation, often completed at the start of a design process to provide designers with an understanding of how users will navigate the system. In addition, body-storming can be used in development to test functionality or measure ease of use.

Palette

A set of colors which can be used to create a particular visual effect. It is usually composed of multiple primary, secondary, and tertiary colours.

Warm Colours

Colours on the same side of the colour wheel as red, such as pink, orange and yellow.

Monospace

A style of typeface that uses a width-to-height ratio of 1:1.

Stock Photo

A photograph that is purchased and licensed for exclusive use by an individual or business.

Brand Mark

A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.

PNG Image

A PNG (Portable Network Graphics) file is a bitmap image format that has been designed to store images with an alpha channel. This format is primarily used for transparency so that it can be placed over other graphics in many design applications.

Style Guide

A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.

Colour Palette

A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.

Character

A letter, symbol, or another alphabet unit.

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