A software developer who designs, develops, maintains and supports the entire end-to-end product. These developers are capable of developing and implementing modern solutions to any industry problem. They typically work with different technologies such as mobile application development, web application development, back-end software development and front-end software development.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
Contrast in design can be accomplished by placing two opposite colours adjacent to one another, creating a focal point within the design that dominates the composition.
A small, non-preview image that accompanies a larger image. It provides an immediate sense of the content while not necessarily revealing it in its entire scope.
A diagram that reflects the processes and steps a user would take when completing a certain task or goal. The User Journey Map also highlights the key activities, touchpoints, stakeholders, and benefits of an experience. In order to develop an effective strategy that helps guide users through the process of reaching their goals and objectives, the User Journey Map provides a comprehensive view of how your customers will navigate towards achieving their goals.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
A style of typeface that uses a width-to-height ratio of 1:1.
Layout is a defining characteristic of design. It dictates the positioning of content and design elements. Layouts can range from the simple, such as a four- or two-column layout, to more complex designs like grids with multiple hierarchy levels.
PPI stands for Point Per Inch. PPI is the number of dots per inch in a printer's resolution or the number of pixels per inch in a monitor's screen resolution. The more PPI, the higher your image quality will be as it becomes sharper and clearer. The lower your PPI, the lower your image quality will be, and the more likely you'll see individual pixels in an image.
The small decorative stroke at the end of a stroke in a letter, or a typeface.